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Just as the term says, "Promotional Products" are used to promote something. These products can be used as a marketing method before closing a deal or writing a contract. Those gifts are offered usually as a reward or as a method to express gratitude for closing a business proposition. Promotional products can be addressed to the clients but also to the employees.

Here are a couple of examples of how to develop an efficient promotional campaign with the goal of increasing the effectiveness of the initiative and about raising the impact of your campaign with your customers.

Choose promotional products considering your goals If you want to increase sales, you can offer "free gifts," packed with the principal product, ensuring a great advantage in front of your competition. This form of presenting a product attracts the attention of the buyer and motivates him to try it. The bonus article can have a connection with the main product, but it is not mandatory. For example, if you are selling cereals, you might give a bottle of yogurt as a gift, but you could also choose toys as Promotional Products to attract the children. However, it is important to suit the preferences and the profile of the buyer. Let's see a few ideas:

The most used promotional products in the coffee industry is the cup decorated with the logo or the slogan of the company. It is the handiest choice, considering the behavior of the coffee consumer. An attractive color and great graphics will convince the buyer to keep and to use the present daily. The cup will remain at the disposal of the client long after the coffee package is consumed, reminding him to buy your coffee over and over again.

If you are selling a home cleaning product, you might use toys as promotional products. However, you should only apply this technique if you already exhausted all the connected promotional products, such as soaps, sponges and so. The toy with the logo of the company is designed to attract the attention of the buyer in another way. Many times, the buyers of those products are young mothers or grandmothers. They will keep the toy for their own amusement or for offering them to their kids. The role of the present would be to increase the sales, and the buyer will keep the present, reminding him about the company that made him this gift. In this case, it is important for the production costs to be small, as they will bite from the profit margin.

The best method to create a connection with the clients is to offer diverse promotional products, as a sign of gratitude, and to show them they are important for you. Promotional products can or cannot have a connection with the main activity of the company, but the added value of the product or the visual impact is important. The gift sets are great, especially when you are addressing to the average and the common buyers.